Your last 4 years

These are the last 4 years, that should be your thoughts when the right company enters your market. 4 years before my industry is forever changed. In 2000 napster was released and then shortly on the heels of that itunes was released by 2008 they were the largest music retailer. The kindle was released and 4 years later they were selling more virtual books than hardbound books. 1998 google received it's first funding by 2002 they were the largest search engine.

Once the right company enters the market it's too late. How will you know, because by the time you do it will be too late. You won't disappear overnight, it will be happen over time. A little slower next year than last until finally there's no margin or volume left. Do you have a plan B, or can you devlop the right product to be "That company"